Researching Key Words

Before you even consider making a web page, you should research the key words behind it. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. They want to find key words with high amounts of searches and low amounts competition. This article will go over how you can research key words. You’ll even learn how to use a free tool to properly research the traffic volume of your chosen key words.

The first thing you want to do is find out what key words people are searching for. Google Adwords is a great free tool you can use for your keyword research. Sign up for a free account with them. Next go to opportunities and click the keyword research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. You’ll even get the synonyms to your search term and their search volumes as well. If this already seems like too much work, you can always visit www.surgeseo.com . Those that are still with me can learn more in the following paragraphs.

Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. These different options will be explained with the key word “used cars”.

An example of broad match for “used cars” could be “used up old cars”. This type of search is not very well targeted. If you want customers that are looking to buy used cars from you, you won’t find them with that keyword.

A phrase match using this same keyword could be “red used cars”. Notice that the key words are still right next to each other in the same order. They will however, have other words to the front and back of them which may or may not be relevant.

You’ll want to follow the results of the exact match. Our Minneapolis Seo organization tends to exclusively use the exact match keyword research method. This is because the exact match will tell you exactly how many people are searching for “used cars” and only “used cars”. When you’ve found a term with high numbers, then you can start looking at its competition. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.

Tagged with: building links • Link Building • search engine optimization • seo

Filed under: internet

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